March 2022 – Current
Brand Designer @ Dick’s Sporting Goods
January 2024 – March 2025
2025 MAXFLI GOLF BALL PACKAGING
PROJECT TASK
Create Maxfli’s new golf ball packaging lineup for 2025. Ball names included are Tour, Tour S, Tour X, Trifli, Softfli, and Straightfli. The goal was to create a higher visual impact to compete with the other high end brands in the space. This project started with looking at the competitive landscape to see where Maxfli could fill a missing gap, while still fitting in. Then, created a few design theme & color mood boards that helped direct initial design concepts. Once the numerous concepts were narrowed down, we sampled our top three for review with upper management. After multiple rounds of sampling we landed on one concept to develop an “in-world” showcase at Golf Galaxy. Continued design support was shared with the marketing and e-commerce teams to create a cohesive story for signage, web assets, and social campaigns.
Creative Manager – Molly Funkhouser
Lead Design Manager – Cody James
Brand Designer – Michael Tomney
Render Specialist (Freelancer) – Mike Campau
2023 MAXFLI TOUR PACKAGING
2025 MAXFLI TOUR GOLF BALLS
December 2024 – May 2025
2025 NISHIKI BIKE CAMPAIGN
PROJECT TASK
Started by developing an in-depth moodboard for a lifestyle photoshoot with the 2025 Nishiki bike family held in Santa Cruz, CA. Multiple categories needed to be covered from mountain, gravel, kids, full story shots, etc. After the photoshoot, I developed a toolkit including the new brand shots to be shared with marketing, signage, and ecommerce teams for a cohesive brand story. See how everything came to life by shopping the 2025 Nishiki bikes on the Dick’s Sporting Goods website.
Director of Brand Design – Josh Pekich
Creative Manager – Molly Funkhouser
Lead Design Manager – Cody James
Brand Designer – Michael Tomney
Photographer (Freelancer) – Kaleb White
